Town of Silverthorne Engages Marketing Partners to Share Its Story and Vision
Betty Ashley Public Relations and Spin hired to
refresh Silverthorne brand and deploy marketing campaign
Silverthorne, Colorado – November 11, 2015 – To many travelers, Silverthorne is known as the first exit west of the Eisenhower Tunnel with easy access to gas stations, fast food, and of course, outlet stores. For neighbors along the I-70 corridor, it’s also a retail mecca with a Target, Lowe’s and Murdoch’s to name a few. But locals know there’s much more to their community and the Town of Silverthorne hopes to share its story and vision, putting itself on the map as a vibrant town for families and businesses to prosper.
“We have a comprehensive plan for the Town’s development including a vision for the town core, a new arts and culture plan, a new performing arts center currently under construction, and a very active economic development advisory council. Most importantly, we have a Town Council that is fully committed to delivering on the community’s goals,” said Ryan Hyland, Silverthorne Town Manager. “With so much potential, we have engaged creative partners to help us refresh our brand image and tell our story.”
After undergoing a rigorous review of PR and marketing agencies, the Town of Silverthorne has engaged Betty Ashley Public Relations and Spin.
“We are ecstatic about the opportunity to help Silverthorne share its vision for enriching the quality of life and economic sustainability of the community,” said Ashley Lowe, founder of Betty Ashley PR. “Our first step is to conduct research, including working closely with key stakeholders throughout the town, and then develop recommendations to enhance the Town’s brand image. It’s incredibly important and rewarding work that will have an impact for years to come.”
In 2016 Silverthorne will welcome the Lake Dillon Theatre Company, which is relocating from Dillon to a temporary space next to the Colorado Welcome Center in the Outlets at Silverthorne before moving to its permanent new home in Silverthorne’s downtown at 4th Street next to the Silverthorne Pavilion.
The Town of Silverthorne has worked diligently for a number of years to establish the vision for development of a vibrant and pedestrian-friendly downtown, and articulated that vision in its 2014 Comprehensive Plan. The Town is also close to finalizing its Arts and Culture Strategic Plan, for which the new theatre provides a launching point.
New businesses locating in Silverthorne indicate that the Town is on the right track. Locally owned and operated Baker’s Brewery and Higgles Ice Crème both opened in 2015, as did Summit County’s first Starbucks drive-thru. Hampton Inn and Suites will be opening before the holidays, bringing one of the first new hotels in many years to Summit County. Dunkin Donuts will also open its first Colorado mountain location in Silverthorne before the holidays. 2016 brings more culinary excitement directly to Silverthorne’s downtown area with Angry James Brewery and Sause on the Blue scheduled to open, and the popular Sunshine Café will be expanding.
Betty Ashley PR and Spin previously partnered on PR and marketing for Silverthorne’s newest single-family development, Summit Sky Ranch, with 240 residences to begin construction in 2016.
The Town of Silverthorne is a municipal government, incorporated in 1967 and operating under a Home Rule Charter adopted in 1994, which provides municipal services to Silverthorne residents and guests. Silverthorne’s Mission Statement is: To provide a year-round, family community with economic, recreational and social opportunities for all citizens to have a mountain quality of life. An incredible network of parks, trails and open space, along with a 60,000 sq. ft. recreation center, help the Town to deliver on that mission. To learn more about the Town of Silverthorne, please visit www.silverthorne.org.
About Betty Ashley Public Relations
Louisville, Colorado-based Betty Ashley PR specializes in brand positioning, media relations, stakeholder analysis, message development, strategic planning, crisis planning & management, community relations, content creation, social media and events. As a boutique, independent PR agency, Betty Ashley partners with other talented communications and creative professionals based on the scope of work and expertise required. To learn more, visit www.bettyashley.com.
Spin was founded 20 years ago in Breckenridge. Currently located in Denver, Spin specializes in brand assessment and development, marketing strategy, design and production, as well as digital creative and development. The Spin team approaches every creative endeavor with unique specificity, tailored to the traits, personality and intentions of each of its clients. To learn more, visitwww.spindenver.com.